Cover of Advertising
Read Time: ~5.3 hr

Advertising

by George E. Belch [and others (2011)

About this book

This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.

Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreAdvertising Lead Character

Readers who enjoyed this also loved

Cover of Guerrilla publicity

Guerrilla publicity

Jay Conrad Levinson, Rick Frishman and Jill Lublin

Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.

Cover of The fundamentals of marketing

The fundamentals of marketing

Edward Russell

The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.

Cover of Theories of local economic development

Theories of local economic development

[edited] by James E. Rowe

In economic development, theory and practice exist as two seemingly separate realities. Academics strive to develop or refine theory by drawing on abstract concepts about the way people behave and institutions work, while practitioners draw from a stock of experiences. By bringing together leading theorists and practitioners such as Blakely, Blair, McCann, Luger, Gunder, Stough and Stimson, this book provides the first comprehensive overview of local economic development theories for over fifteen years. It explores the theory behind the key concepts that every economic practitioner must understand and in doing so, ties together the various theories from across the disciplines to practice.

Advertising by George E. Belch [and others | Literally Just Books