The graphic artist's guide to marketing and self-promotion
Sally Prince Davis
This books shows how to get the most from your efforts and talents! First hand experiences show you what to do (and what to avoid).

by George E. Belch [and others (2011)
This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.
Sally Prince Davis
This books shows how to get the most from your efforts and talents! First hand experiences show you what to do (and what to avoid).
Jay Conrad Levinson, Rick Frishman and Jill Lublin
Presents advice for increasing a product's visibility, from how to make friends in the media to using the Internet, making a catchy introduction, and using press kits to increase exposure.
Edward Russell
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
[edited] by James E. Rowe
In economic development, theory and practice exist as two seemingly separate realities. Academics strive to develop or refine theory by drawing on abstract concepts about the way people behave and institutions work, while practitioners draw from a stock of experiences. By bringing together leading theorists and practitioners such as Blakely, Blair, McCann, Luger, Gunder, Stough and Stimson, this book provides the first comprehensive overview of local economic development theories for over fifteen years. It explores the theory behind the key concepts that every economic practitioner must understand and in doing so, ties together the various theories from across the disciplines to practice.