by Keiko Tanaka (1994)
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies these to the language of written advertising in Britain and Japan. Particular emphasis is placed on "covert communication" and puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrastive advertisements drawn from the two countries.
Colin Robinson
"In association with the Institute of Economic Affairs and the London Business School." Revised versions of papers and chairmens' comments from the eleventh annual series of Beesley Lectures on Regulation, held in the autumn of 2001 and jointly organized by the Institute of Economic Affairs and the London Business School.
Colleen McKenna
Powerful Communication Skills will show users how to speak clearly, listen accurately, and assert oneself effectively. Developing powerful methods of sharing information - whether it's reading, writing, speaking, or listening - will result in higher self-esteem, clearer communication and a powerful professional image.Written in an easy to follow format, this guide shows how to bridge communication gaps, how to clearly ask for infomation needed, and how to deal more effectively with challenges. With easy-to-implement tips, users can immediately incorporate the content.
Uyless Black
Mobile and Wireless Networks is a clear, comprehensive, and up-to-date guide to mobile and wireless networks, authored by Uyless Black, one of the world's leading telecommunications consultants and educators. The book focuses not only on the physical aspects of wireless networks, but also on the data link and network layers. Mobile and Wireless Networks introduces the basics of wireless and mobile systems, and then takes a detailed look at the international wireless/mobile infrastructure - including AMPS, IS-41, TDMA, CDMA, the GSM standard, and the PCS systems that are rapidly coming to market. There are detailed explanations of both the technical and licensing issues surrounding PCS, including coverage of the recent FCC license auctions. Black also covers wireless data, including wireless LANs, CDPD, enhanced throughput cellular modems, and other alternatives. Finally, Black considers the issues of security and network management that will help determine the success of failure of wireless networks in the marketplace. Whether you are a telecommunications professional, computer scientist, or electrical engineer, Mobile and Wireless Networks is your ideal reference to the new world of wireless communications.
Nancy K. Eberhardt
"In business and in life : the shortest distance between two points is straight talk! Candor doesn't necessarily come naturally. It requires practice, but one can learn the behaviors and authentic ways of speaking that tap into the power of candor. With her executive experience, Nancy knows how to help people build success from the inside out. She coaches them to understand their passions, identify a vision, and follow through with velocity. If you feel you are working harder than ever but falling short on your desired results, Uncommon Candor will give you a fresh and non-nonsense approach for moving the needle"--Page 4 of cover.