An introduction to agricultural geography

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Mukti Khaire

Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Case studies of firms from Chanel and Penguin to tastemakers like the Sundance Institute and the Pritzker Prize illuminate how creative entrepreneurs influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

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Patrick McGovern

This book is the first major in-depth study of the impact of contemporary management practices on a rapidly expanding set of white-collar occupations, namely technical workers. It investigates whether HRM policies, such as employee appraisals and performance-related pay, have changed technical employment to the point where it is no longer based on a 'service contract'. In doing so, it provides a detailed examination of the nature of managerial control over employees who, by virtue of their commitment, present their employers with problems that are often ignored by prescriptive models of HRM. The empirical evidence features case studies of matched pairs of hi-tech firms in the Irish Republic. The author examines recent debates about the nature of employment and the role of multinational corporations within the so-called 'Celtic Tiger' Irish economy. HRM, Technical Workers and the Multinational Corporation will be essential reading for advanced students and researchers in human resource management, the sociology of work, organization studies and economic geography.

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Geoffrey A. Moore

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

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David C. Kuhlman

"Author provides a roadmap for success to professional services firms looking to emulate the great firms in their industry. Covers firm strategy, the disciplines that serve as a foundation for the firm's success, key ways firms differentiate themselves, and ways to create a high-performing culture"--Provided by publisher.