Clued in

Name: Clued in
Author: Lewis P. Carbone
ISBN: 0131015508

by Lewis P. Carbone (2004)

Read Free Sample Buy on Amazon Audible Free Trial

About this book

Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. But few businesses reallymanage that customer experience... so they losethe chance to transform customers into lifetimecustomers. In this book, Lou Carbone shows exactly how toengineer world-class customer experiences, oneclue at a time. Carbone draws on the latest neuroscientificresearch to show how customers transformphysical and emotional sensations into powerfulperceptions of your business... perceptions thatcrystallize into attitudes that dictate everythingfrom satisfaction to loyalty. And he explains how to assess and audit existingcustomer experiences, design and implement newones... and "steward" them over time, to ensurethat they remain outstanding, no matter how yourcustomers change. Experience as a value proposition Building systems that reflect your customers'deepest needs and desires The mouse vs. the orange roof Why Disney succeeded and Howard Johnson's failed The disciplines of experience management Experience assessment, auditing, designing,implementation, and more Experience stewardship for the long term freshing your experiences to reflect changingneeds and desires Understand how your customers think and feel, and how they interact with your products and services Assess, audit, design, implement, and steward any customer experience Beyond Disney and Harley-Davidson: solutions for every industry, product, or service Customer experience is your best opportunity for differentiation... often, your only opportunity.Clued In gives you the tools to craft an outstanding customer experience--no matter what yousell, or who you sell it to. Lou Carbone reveals the sensory building blocks of experience you're already delivering tocustomers, whether you know it or not. He shows how to re-craft these "clues" into a consistent,powerful experience that leads directly to customer preference... a preference that can help youdifferentiate practically anything. Carbone covers the entire process, hands-on: organizing your "experience design" team...evaluating the experience you're already delivering... designing manageable clues that connectwith customer desire... rolling out new experiences... and making customer experience bothsustainable and profitable. Your company needs to move from creating great products and services tocreating great experiences.

Setting / LocationGlobal

Story EraModern Era

Protagonist / CoreClued in Lead Character

Themes & Moods

Business & Finance Business Consumer behavior Customer services Evaluation Management Modern Era

Readers who enjoyed this also loved

Evaluation in organizations

Darlene Russ-Eft, Hallie Preskill

"Citing dozens of successful evaluation programs from the private and public sectors, the authors outline a step-by-step approach to designing, building, and conducting evaluations that will reveal strengths and weaknesses within the organization and pinpoint opportunities for learning and improvement. Evaluation in Organizations will become a resource for human resource and training professionals; market researchers; finance, operations, and planning managers; educators and students of organizational and human resource development; and anyone responsible for measuring, monitoring, and enhancing organizational performance."--BOOK JACKET.

Guide to analysing companies

Bob Vause

A noted academic and consultant helps managers, investors, analysts, and students understand and uncover a business's true worth and performance.

Project management

Peter Hobbs

Advises managers on how to complete a successful project, covering topics such as maintaining a staff's morale, handling the budget, and evaluating a project's success.

The new gold standard

Joseph A. Michelli

Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:Understanding the ever-evolving needs of customersEmpowering employees by treating them with the utmost respectAnticipating customers' unexpressed needs and concernsDeveloping and conducting an unsurpassed training regimenSharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.