E-mail marketing for dummies

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Chris Malta and Lisa Suttora

If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those products for the best price.Learn to generate product ideas, research your markets, diversify your product line, and build a direct supply of inventory. Using the proven strategies in this book, you'll be able to find the products that will fuel your business for the long term and skyrocket your sales!

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Oren Harari

The Powell Principles details the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell. Filled with insights that are as refreshingly honest as they are grittily real, this concise, no-nonsense book reveals the keys to Powell’s unprecedented success, keys that include:Walk the talk Be a dis-organizer Let change lead growth Be prepared to piss people off Check your ego at the door Push the envelope Let situation dictate strategy Challenge the pros Trust those in the trenches Prepare to be lonely Colin Powell rose from the hardscrabble streets of the Bronx to become the man Newsweek calls “...the most respected figure in American public life.” Let The Powell Principles introduce you to the principles that drove him to the top and provide you with a blueprint for inspiring anyone—including yourself—to achieve extraordinary levels of professional success.

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Tom W. Goad

Successful organizations depend on training to keep them viable...but in today's belt-tightening economy, managers are often asked to become expert training facilitators overnight. Faced with the challenges of diversity, a multi-generational workforce, and the many options made possible by technology and e-learning, even first-time trainers must be ready with the most up-to-the-minute techniques. Thoroughly revised, The First-Time Trainer is a concise, information-packed guide that will quickly transform readers into confident, effective trainers. Filled with real-world examples and dozens of field-tested tools, the book shows readers how to: Select media and delivery methods Prepare and give effective presentations Communicate with learners and get them involved Ask the right kind of questions Cope with behavior problems Give and receive feedback Put objectives to the test And more Training is still the best way to make certain employees perform at their best. This user-friendly guide gets first-time facilitators training like pros in no time.

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Avril Owton

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors.