eBoys

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J. Michael Gospe, Jr

The Marketing High Ground is about three things and how to do them well: building and evaluating personas, positioning statements, and messaging. Packed with advice, templates, and techniques this playbook is a valuable resource that guides marketers to improve their go-to-market programs and drive revenue. Focuses on how to build and execute more effective integrated marketing campaigns. Illustrates the path to the high ground through three key steps: 1) creating a targeted persona as a reflection of a real target market, 2) drafting compelling positioning statements that are truly unique when compared against competitive alternatives, and 3) telling your story through a well-honed set of relevant messages guaranteed to engage the persona and not waste their time. Shows you how to get in tune with your customers' buying process, with examples, descriptions, and a prescription for success.

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Francis Botto

The Dictionary of e-business: Now includes extended coverage of wireless and mobile terms Is authored by an expert in the field Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) Demontrates clear applications to both technical and business markets Covers all the latest developments in this fast moving field

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Kweku Ampiah

This is the first book to examine in-depth Japan's relations with Africa. Japan's dependence on raw materials from South Africa made it impossible for Tokyo in the 1970s and 1980s to support other African states in their fight against the minority government and its policy of apartheid. Kweku Ampiah's detailed analysis of Japan's political, economic and diplomatic relations with sub-Saharan Africa from 1974 to the early 1990s makes it clear that Japan was lukewarm in the struggle against apartheid. Case studies of Tanzania and Nigeria dissect Japan's trade, aid and investment policies in sub-Saharan Africa. This is the first book to examine in depth Japan's relations with Africa.

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William Bonner and Addison Wiggin

"In Empire of Debt, writers Bill Bonner and Addison Wiggin - the team that brought you the international bestseller Financial Reckoning Day - reunite to provide you with the first in-depth look at how the American character has shifted to accommodate its new imperial role; how we have abandoned the private virtues of personal liberty, economic freedom, and fiscal restraint; and how the "guv'mint" has gained control of public life and the economy. The result has been, among other horrors, unfettered deficit spending, gluttonous consumption, and fearless military adventurism. All the while, the nation slouches ever more precipitously towards bankruptcy." "Empire of Debt is a look at the state of the empire. To the delight of many, Bonner and Wiggin do not spare the political icons of either national political party. Casting a wide-angle lens through history and into the next century, the authors suggest a "great empire" is to the world of geopolitics what a great bubble is to the world of economics - it is attractive at first but will eventually end in catastrophe."--BOOK JACKET.