by Mark Easterby-Smith (1986)
Aims and purposes: introduction, purposes and styles of evaluation; Design and methods: a framework for evaluation, data collection media, data collection mehtods, interpretation and use of evaluations; Applications evaluation of methods, courses and policies evaluation of methods, evaluation of...
Chen jin
Ben shu fen wei liu ji, Nei rong bao kuo:man kun yu jing ji xue yuan li, Sa mo si jiang quan qiu hua, Fei er de si tan jiang mei guo jing ji zheng ce, Guo ji jing ji xue, Jia ting jing ji xue, Jing ji re dian wen ti ping xi.
Vijay K. Bhatia
"Genre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world."--Bloomsbury Publishing Genre theory in the past few years has contributed immensely to our understanding of the way discourse is used in academic, professional and institutional contexts. However, its development has been constrained by the nature and design of its applications, which have invariably focused on language teaching and learning, or communication training and consultation. This has led to the use of simplified and idealised genres. In contrast to this, the real world of discourse is complex, dynamic and unpredictable. This tension between the real world of written discourse and its representation in applied genre-based literature is the main theme of this book. The book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, the world of analysis and the world of applications. Using examples from a range of situations including advertising, business, academia, economics, law, book introductions, reports, media and fundraising, Bhatia uses discourse analysis to move genre theory away from educational contexts and into the real world. Introduction • Overview: Perspectives on Discourse • The World of Reality • The World of Private Intentions • The World of Analysis • The World of Applications • References
László Zsolnai
The European Difference: Business Ethics in the Community of European Management Schools aims to present the business ethics, visions, programs and experiences of member universities of the Community of European Management Schools (CEMS). This book also attempts to demonstrate the distinctiveness and cultural integrity of European business ethics.
John S. Morton
"[D]esigned to assist high school teachers in teaching undergraduate principles of economics courses to high school students as part of the Advanced Placement (AP) Program of the College Board."