Cover of Fashion and the art of pochoir
Read Time: ~4 hr

Fashion and the art of pochoir

by April Calahan & Cassidy Zachary (2015)

About this book

"The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration. Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others"--Publisher's description.

Setting / LocationGlobal
Story Era1920s Jazz Age
Protagonist / CoreFashion and the art of pochoir Lead Character

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Fashion and the art of pochoir by April Calahan & Cassidy Zachary | Literally Just Books