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Cassie Parks

"Some people would say starting their own business from scratch and building it up to a comfortable income is the hardest part. However, many realize that doubling their business is the bigger task and often wonder how they can accomplish this while still enjoying their life. After all, there are only 24 hours in a day! When business owners already feel too busy to find and serve more clients, it can seem impossible to double their business without duplicating themselves. Even after coming up with numerous options, and getting opinions from others, sometimes nothing seems to feel good because every solution requires more of their time and energy that is currently at a premium. In Double your business, entrpreneurs will find the path to doubling their business without doubling their hours"--Page [4] of cover.

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Louis Patler

"Like the ocean, the marketplace constantly changes and todays cresting reward becomes tomorrows crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistenceand they relish a challenge. So its no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, ONeil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water,"--Amazon.com.

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Jerry Acuff with Wally Wood

Get the relationship edge The Relationship Edge shows you exactly how to build valuable business relationships with people you don't naturally connect with. It presents a straightforward, three-step process that is easy to apply to your work and business. Jerry Acuff provides real-world principles for developing strong and lasting personal relationships with the key people in your business life, helping you become more effective and persuasive while maintaining meaningful, truthful dialogues with those around you. Acuff shows how the more truthful and direct you are with customers and colleagues, the more truthful they'll be with you-and the more likely you are to find meaningful solutions to the business challenges you share. This revised edition includes new information on building and leveraging healthy business relationships, especially how to maintain them over the long term. With real case studies and step-by-step guidance, The Relationship Edge offers the tools and advice you need to develop strong, rewarding relationships with customers, coworkers, and managers. With practical, concrete information on the mechanics of interpersonal relationships in the business world, you'll be well on your way to doing business better and more productively. "A great coaching tool for every sales manager-finally, a book that outlines step by step how to build both strong customer and personal relationships." --John M. Woychick, Senior Vice President, Training, Pfizer Pharmaceuticals "Time and time again, Jerry Acuff's approach to selling has been proven to work. A must-read for those who believe that successful selling is a part of their everyday life." --Georges Gemayel, Executive Vice President, Genzyme Corporation

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Clayton M. Christensen

In his book, The Innovator's Dilemma [3], Professor Clayton Christensen of Harvard Business School describes a theory about how large, outstanding firms can fail "by doing everything right." The Innovator's Dilemma, according to Christensen, describes companies whose successes and capabilities can actually become obstacles in the face of changing markets and technologies. ([Source][1]) This book takes the radical position that great companies can fail precisely because they do everything right. It demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure. And it tells how to avoid a similar fate. Using the lessons of successes and failures of leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. These principles will help managers determine when it is right not to listen to customers, when to invest in developing lower-performance products that promise lower margins, and when to pursue small markets at the expense of seemingly larger and more lucrative ones. - Jacket flap. [1]: