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Flying high in a competitive industry

by Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar (2009)

About this book

"This book explores the historical development, important trends and key economic aspects of the alrline industry; the important strategic choices and resource deployment decisions at StA; cost-effective service excellence, SIA's core competence; how SlA sustains ITS innovative orientation in the face of intense cost pressures, lndustry crises and the push towards commoditisation; StA's human resource management processes; the importance of achieving strategic alignment, and of recognizing and dealing with misalignments; and StA's institutional context and culture."--Jacket.

Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreFlying high in a competitive industry Lead Character

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Flying high in a competitive industry by Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar | Literally Just Books