Cover of Franchise: The Golden Arches in Black America
Read Time: ~2.7 hr

Franchise: The Golden Arches in Black America

by Marcia Chatelain (2020)

About this book

"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--

Setting / LocationUnited States / Global
Story EraContemporary
Protagonist / CoreNotable Figure / Community

Readers who enjoyed this also loved

Cover of Waiting 'Til the Midnight Hour: A Narrative History of Black Power in America

Waiting 'Til the Midnight Hour: A Narrative History of Black Power in America

Peniel E. Joseph

A history of the Black Power movement in the United States traces the origins and evolution of the influential movement and examines the ways in which Black Power redefined racial identity and culture. With the rallying cry of "Black Power!" in 1966, a group of black activists, including Stokely Carmichael and Huey P. Newton, turned their backs on Martin Luther King's pacifism and, building on Malcolm X's legacy, pioneered a radical new approach to the fight for equality. [This book] is a history of the Black Power movement, that storied group of men and women who would become American icons of the struggle for racial equality. In the book, the author traces the history of the men and women of the movement, many of them famous or infamous, others forgotten. It begins in Harlem in the 1950s, where, despite the Cold War's hostile climate, black writers, artists, and activists built a new urban militancy that was the movement's earliest incarnation. In a series of character driven chapters, we witness the rise of Black Power groups such as the Student Nonviolent Coordinating Committee and the Black Panthers, and with them, on both coasts of the country, a fundamental change in the way Americans understood the unfinished business of racial equality and integration. The book invokes the way in which Black Power redefined black identity and culture and in the process redrew the landscape of American race relations.

Franchise: The Golden Arches in Black America by Marcia Chatelain | Synopsis, Reviews & Preview | Literally Just Books