Future of the multinational company

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Michael J. Marquardt

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents..A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:corporate culturehuman resourcesstrategiesoperationsstructure learningYou will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

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H.S. Kehal

"China and India have both received a great deal of attention from foreign investors. Both have been at the receiving end of a large volume of foreign capital investment in their economies and both of them have set out on the path of economic reform. However, there are acute differences in the implementation of these reforms : China made rapid progress in the manufacture of high-technology products while India progressed more in the development of high technology. India's share among the developing countries in terms of attracting foreign direct investment is only 1.7 per cent compared with China's 17 per cent. This book explores the contrasts between China and India in attracting and utilizing such investment, and related issues, and discusses the challenges faced by foreign investors."--BOOK JACKET

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Michael Hopkins

"Written by noted CSR practitioner Michael Hopkins, this book is the first to explicitly link CSR with development. It spells out what corporations are doing on development, what more they could do and how CSR can be a useful tool to promote economic development via corporations. This is important and challenging reading for all of those in government, business and NGOs who think that there must be a better, more effective and dynamic way to kick-start development and eradicate poverty."--Jacket.

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Jean-Louis Reiffers

This work is one of a series of studies carried out by Unesco since 1975, pursuant to resolutions adopted by its General Conference, concerning the effects of the activities of transnational corporations in its fields of competence. Two meetings of experts have been held on the subject. The first, held at Unesco Headquarters in 1976, had as its theme 'The Impactof Transnational Corporations on Development and International Relations within the Fields of Competence of Unesco'. The purpose of the second meeting, held at Helsinki (Findland) in 1978, was to evaluate and orient Unesco studies concerning the influence of the activities of transnational corporations in the Organization's fields of competence.