Getting green done

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Bill Walsh

A thorough, and thoroughly entertaining, guide to writing like the prosWhat do writers and editors mean when they talk about style? Sometimes they mean formatting for consistency and clarity. (Is it Texas or Tex. or TX? One space or two after a period?) Sometimes they mean correctness in spelling, grammar, word usage and punctuation. (A historic or an historic? The data is or the data are?) And sometimes they mean style as in stylishness. (Bright and breezy or just-the-facts-ma'am? Is that cute little idea fresh and original or tired and silly?) Inside, you'll find answers that will add polish and sparkle to your writing.In the word-nerd classic Lapsing Into a Comma, Bill Walsh of the Washington Post entertained, educated and enlightened writers, editors, students and language lovers with commonsense guidelines and opinionated commentary on American English in the computer age. In The Elephants of Style he takes a step back and presents an in-depth look at the basics, including spelling, capitalization, abbreviations, subject-verb agreement, plurals and possessives.With sometimes acerbic wit, the author also addresses:The lies your English teacher told you. Balancing the traditional ("Once wrong, always wrong") with the progressive ("Everybody does it") as language continues to evolve. How and why major publications differ in their handling of basic spelling, capitalization and punctuation issues. How empathy between writers and editors can make writing better.

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Christian de Perthuis

"Since the publication of the Stern Review, economists have started to ask more normative questions about climate change. Should we act now or tomorrow? What is the best theoretical carbon price to reach long-term abatement targets? How do we discount the long-term costs and benefits of climate change? This provocative book argues that these are the wrong sorts of questions to ask because they don't take into account the policies that have already been implemented. Instead, it urges us to concentrate on existing policies and tools by showing how the development of carbon markets could dramatically reduce world greenhouse gas (GHG) emissions, triggering policies to build a new low-carbon energy system while restructuring the way agriculture interacts with forests. This provides an innovative new perspective on how a post-Kyoto international climate regime could emerge from agreements between the main GHG emitters capping their emissions and building an international carbon market"--

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Jim Sterne

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

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Joel Saltzman

Joel Saltzman teaches readers how to create "surprising, yet inevitable" solutions, no matter the challenge or task at hand. Easily. Consistently. And economically. Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here's a solution-finding guidebook that can be used for succeeding on the job or at home. Joel Saltzman is a professional speaker, consultant, and bestselling author. He has conducted Shake That Brain! programs for Grey Advertising International, Harley Davidson, the U.S. Department of the Treasury, and Warner Bros. Studios. His work has been called "witty and rewarding" by People Magazine and he's the recipient of a national Audie award for "Best Educational and Training Audio." His website is www.shakethatbrain.com