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Patrice-Anne Rutledge
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Global advantage on the Internet
by Mary J. Cronin (1996)
About this book
Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness.
Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreGlobal advantage on the Internet Lead Character
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