Hey, Whipple, squeeze this

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Sheldon Rampton and John Stauber

The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts."Finally a long-overdue expos&eacute of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin)"If you want to know how the world wags, and who's wagging it, here's your answer." (Bill Moyers)"Meticulously researched . . . Rampton and Stauber's documentation of PR campaigns proves that they are the real 'experts.' " (Brill's Content) AUTHOBIO: John Stauber is the founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry.

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Hamish Pringle and Peter Field

Brand Immortality is a practical health manual for brands of all types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories, and full of examples including Nokia, Sony, Nike, Apple and Virgin, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival - especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders who were directly involved with global brands, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help you beat the odds in winning, retaining and satisfying customers - and thus help you achieve brand immortality.

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Matthias Finger and Jeremy Allouche

The accelerated programme of global privatisation and deregulation in the provision of water and waste water services presents a minefield of issues for the industry professional.Setting the scene with a thorough introduction to water resource issues, Water Privatisation critically examines the new role played by Trans-National Corporations in managing and distributing water worldwide.Written from an organisational and institutional perspective, the authors propose new structures of water management at local, national and international scales allowing for the implementation of simple, cohesive and effective policies. Clear, focused, extensively referenced and drawing from cutting edge research in public administration this book is an essential tool for enabling the water and waste water services professional, be they producer, operator or regulator to communicate within a clear regulatory framework.

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Mannfred A. Hollinger

Introduction to Pharmacology builds on the strengths of the first edition and contains significant new material to bring the reader up-to-date with the latest practices and principles in pharmacology. Exploring the basic principles in both the therapeutic and toxicological aspects of drug use, the book employs contemporary examples of medication, supplemented with an increased number of accurate and easy-to-interpret figures and diagrams. Additionally, the book presents the important concept of understanding the limitations surrounding the drugs that cure, replace physiological inadequacies, or treat symptoms, and which have led to the system of drug classification.