Home staging for dummies

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Harry Beckwith

Service businesses sell something that cannot be seen or heard. They offer an experience--and to make that experience truly exceptional they must first understand people and how to satisfy them. In this Biz Book to Go for busy readers on the move, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, 'The Invisible Touch' will open your eyes to this crucial branch of marketing with four key concepts: Price: Its seductive power--from Uma Thurman's Five-Dollar Milk Shake to the Mansion at Turtle Creek Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500 Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro's folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising examples--from the regrowth

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Jenna Glatzer

Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field. Basic terms like query, clips, and source sheet are defined for beginning writers, and tips on everything from coming up with an idea to pitching a syndicated column are also included. Writers learn about the little-known sources top freelancers use to find new stories and experts. In addition, they learn how to get their first paying assignments even if they have no prior clips, how to negotiate for better pay, how to find high-paying magazines that aren’t swamped with queries, and how to worm their way into editors’ inboxes even if their e-mail addresses aren’t publicized.

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Emily Ross and Angus Holland

Inside the success of 100 Business GeniusesRisk-loving entrepreneurs. Innovative geniuses. Self-starters and mavericks. The world’s greatest businesses were built by unique people, each bringing their own style and savvy to the marketplace. 100 Great Businesses and the Minds Behind Them is a diverse and inspiring collections of great business stories. Covering a variety of success paths, brilliant strategies and engaging entrepreneurs, each profile explores the genius behind the greatest business mindsA mother's inspiration that launched Baby EinsteinAveda's journey from hippie to hipoHow Guinness overcame a centuries-old problem to conquer new marketsTiVo's long fight to explain the genius of their productHow Oprah went from person to empireAnd many moreAn engrossing look at what makes entrepreneurs and business geniuses tick, this book highlights the pivotal moments in the lives of great businesses, with lasting lesson on the art of making...

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Brian Komar, Ronald Beekelaar, and Joern Wettern

What an amazing world we live in! Almost anything you can imagine can be researched, compared, admired, studied, and in many cases, bought, with the click of a mouse. The Internet has changed our lives, putting a world of opportunity before us. Unfortunately, it has also put a world of opportunity into the hands of those whose motives are less than honorable. A firewall, a piece of software or hardware that erects a barrier between your computer and those who might like to invade it, is one solution. If you've been using the Internet for any length of time, you've probably received some unsavory and unsolicited e-mail. If you run a business, you may be worried about the security of your data and your customers' privacy. At home, you want to protect your personal information from identity thieves and other shady characters. Firewalls For Dummies® will give you the lowdown on firewalls, then guide you through choosing, installing, and con...