How to Drive Your Competition Crazy

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Michael J.C. Martin

"While innovation may be the lifeblood of technology based industry, it does not guarantee success to the individual firm within it. The ability to bring useful and desirable products to market in a timely, cost-effective fashion requires the unique talents of managers armed with an arsenal of modern principles and methodologies specifically geared to the technology invention and innovation process. But even in technology based firms, many managers have only scant technical background, while scientists and engineers may have little or no management training. And courses on managing technology based firms are currently taught only in a meager handful of universities." "This book grew out of Michael J.C. Martin's experiences developing and teaching courses in managing technological innovation-entrepreneurship to business, engineering, and science students. It provides a dynamic framework within which managers from virtually any professional background can develop efficient, highly productive work systems guaranteed to maximize a high-tech firm's competitive edge. Throughout, the emphasis is on leveraging a company's strategic advantage. To that end, the author provides a host of "battle-tested" tools of the trade, including technology development programs, industry- and market-specific strategic plans, R & D project planning techniques, socioeconomic forecasting and market analysis techniques, and techniques for matching company capabilities with customer and product demands." "All of the tools and techniques presented are applicable to the development of a broad range of products, from small high-tech consumer goods to large and complex systems such as aircraft and heavy weapons technology." "An indispensable survival tool in today's hypercompetitive international high-tech marketplace, Managing Innovation and Entrepreneurship in Technology Based Firms is must reading for industrial engineers, project managers, and R & D managers."--Jacket.

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Saskia Everts

Accessible & clear, this book shows why gender awareness needs to be integrated into technology transfer. Opening with an overview of the debate, it looks at how technological development can be both threat & ally to women.

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Cristiano Antonelli

"This book from Cristiano Antonelli provides a systematic account of recent advances in the economics of innovation. By integrating this account with the economics of technological change, the book elaborates an understanding of the paths and the sequence of determinants and effects of the introduction of new technologies.". "Many within the innovation economics community will appreciate this account, provided by a respected expert, but it is a book that also needs to be read by all those with an interest in economic theory."--BOOK JACKET.

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Joseph Turow

"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing-- pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse."--Publisher's website.