The PIMS principles
Robert D. Buzzell, Bradley T. Gale
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
Read Time: ~3.9 hr
Identity and strategy
by Olaf G. Rughase (2006)
About this book
"This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making."--Jacket.
Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreIdentity and strategy Lead Character
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