International business

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Christopher A. Bartlett and Sumantra Ghoshal

With deregulation, privatization, and information technology transforming competition, the transnational model continually evolves. In a timely response to this dynamically changing business world, Bartlett and Ghoshal revisit their breakthrough concepts, updating the material with fresh examples drawn from today's leading global enterprises. The second edition of Managing Across Borders builds on the authors' ongoing exploration of the transnational, with their current research extending and illuminating the findings of their earlier work. An entirely new section, "The Transformation Challenge," focuses on how several companies have implemented the book's concepts. We see firsthand the obstacles and opportunities to building an effective transnational organization. This new edition also includes an application handbook, a highly practical tool that helps readers translate the book's ideas into real-world action plans for their companies.

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Ian I. Mitroff and Gus Anagnos

"In Managing Crises Before They Happen, Ian Mitroff reveals the specific features of corporate culture that enable crises to erupt and flourish. In this book, he probes the psyche of the organization, pointing out how a mindset of "it can't happen here" eventually leads to a breakdown of the entire system. He takes on the critical issue of truth-telling ... offers practical advice and philosophical insights ... and provides a framework for controlling and containing the damage." "Managing Crises Before They Happen makes it clear that crisis management is not a separate program, but an integral part of the entire management system. It promotes the kind of big picture thinking and practical knowledge you need to sidestep the pitfalls of an increasingly crisis-ridden environment."--Jacket.

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James Petras, Henry Veltmeyer

"The role and economic power of corporations that dominate the world economy has generated considerable controversy. The most heated debate and the most critical questions, surrounding the role of multinational corporations has to do with foreign direct investment (FDI)." "This book takes an entirely different view of the role of multinationals and the development impact of FDI to the prevailing and dominant view. It argues that imperialism is a much more useful concept for describing and explaining the dynamics of world development than globalization. FDI is a mechanism for empire-centred capital accumulation, a powerful lever for political control and for reordering the world economy."--Jacket.

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David Parmerlee

Developed as part of the American Marketing Assocation Toolbox series, Preparing the Marketing Plan shows readers how to develop a marketing plan that gets results and improves the bottom line.