International marketing

Sample

Shani Shamah

The foreign exchange market is the largest in the world, with an estimated $1.6 trillion average daily turnover. This book sets out to introduce the novice to the practical skills necessary to understand the foreign exchange market today. A Foreign Exchange Primer provides a clear understanding of how this market functions, from the main products through to the techniques used, coverage of the main participants, details of the various 'players' and an understanding of the 'jargon' used in everyday dealings. This concise, highly accessible primer is ideal for anyone new to or wanting to become involved in the foreign exchange market, from a dealing room or sales perspective through to the novice investor.

Sample

Fabio Petri and Frank Hahn

"General equilibrium theorists including Frank Hahn, Alan Kirman, Franklin Fisher, Michael Magill, Mordecai Kurz and Michio Morishima debate strengths, weaknesses, recent advances and possible futures with leading 'dissenting' thinkers including Duncan Foley, Pierangelo Garegnani, Herbert Gintis and Bertram Schefold who seek to explain their rejection of the general equilibrium approach and the alternative directions they consider more promising. The book contains critical surveys of the state of the arts and new results in many central sub-fields of general equilibrium theory and of value theory more generally. Also, the confrontation between advocates of different research programmes produces important clarifications on the basic disagreements and open issues, eliminating misunderstandings and creating the opportunity for more fruitful debate among economists of different persuasions. The topics discussed include existence of equilibrium in infinite-horizon economies; incomplete markets; indeterminacy; stability; the relevance of the 'Cambridge controversies' for general equilibrium theory; expectation formation and learning; the microfoundations of macroeconomics; the long-period method; game-theoretic and evolutionary approaches to behaviour modelling; statistical equilibria; the differences between the classical and the general equilibrium approaches to value and distribution, and the roles of general equilibrium theory."--Jacket.

Sample

Cyrus Freidheim

Beyond the multinational corporation - even beyond the mega-corporation built from aggressive mergers and acquisitionsa new form of global business is emerging, and it is changing the competitive landscape forever. In his book, The Trillion-Dollar Enterprise, Cyrus Freidheim offers a front-row seat to this seismic shift, through which a few dominant enterprises will control two-thirds of the global market in their respective industries. But they won't be corporations as we've known them. They will be vast networks of corporate alliances - global coalitions of independent firms acting in concert as single entities, and combining assets that exceed the entire output of many nations. From the global stage, Freidheim takes us deep into the heart of "Trillion-Dollar Enterprises" in development, identifying the key elements of successful network formation, and outlining new roles and responsibilities for managers, executives, teams, and boards. Freidheim ultimately calls for revolutionary changes in how business leaders should be educated and rewarded, as the skills of diplomacy and negotiation take priority over functional expertise. In his provocative conclusion, Freidheim takes us twenty-five years into the future to explore looming public policy issues as the forces of commercial globalization and political sovereignty collide, challenging existing paradigms of anti-trust, trade, and labor policies - and even national security.

Sample

Tim Sanders

Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231). A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company's reputation (page 213). A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company's operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12).A "responsibility revolution" is shaking up corporate America. In this provocative and insightful book, bestselling author Tim Sanders reveals why companies must to go beyond making a profit and start making a difference.Every one of us, regardless of title or position, can inspire our companies to change the way they do business, helping them to become a positive force for enriching people, communities, and the environment. When this happens, not only do we help save the world, we help save our companies from becoming irrelevant. We also become part of what Sanders calls the Responsibility Revolution. Companies that don't participate in this revolution risk becoming obsolete. Today customers, employees, and investors are demanding that companies focus on their social responsibilities--not just their bottom lines. Sixty-five percent of American consumers say they would change to brands associated with a good cause if price and quality were equal; 66 percent of recent college graduates will not work for companies with poor social values. And more than sixty million people are willing to pay a premium for socially and environmentally responsible products. In SAVING THE WORLD AT WORK, Tim Sanders offers concrete suggestions on how all of us can help our companies join the Responsibility Revolution. Drawing on extensive interviews with hundreds of employees and CEOs, and illuminated by countless stories of people who are making a difference in the workplace and in the world, Sanders offers practical advice every individual and company can use to make the world a better place--now and in the future.