by Brian S. Wesbury (2010)
Just about everyone is worried about the economy and markets. And the fear is that they will stay down for a long time. But a few brave voices say that the gloom and doom forecasts are just too pessimistic. Reality is that entrepreneurs don't give up. History is pretty clear, every time the economy is thought to be done, worn out, finished, it bounces back and heads to new highs. In fact, the economy and the markets -- counter to conventional wisdom -- have started to improve in the first half of 2009. Even housing is showing some signs of life. With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that while the financial future may be hard to predict, it will ultimately be profitable over the long haul. In this easy-to-follow forecast of the future, Wesbury takes a look at the good, the bad, and the ugly-and debunks the pouting pundits of pessimism to show you how to prosper now and in the future. An optimistic look at the economy and the markets written by one of today's foremost financial forecasters Presents a roadmap to seek opportunities in all the panic Shows you how to analyze economic indicators and government policy to grow your wealth so you don't lose by hiding under the bedA breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories, as he sets us all up to capitalize on tomorrow's great.
Jack Uldrich with Deb Newberry
Offers an informative prediction concerning how the emerging field of nanotechnology will transform business, exploring a range of nanotech innovations and how they will strategically influence every industry.
Mark W. McCloskey
"In the second decade of the 21st century, it is increasingly apparent that personality power and technical-managerial competence are no longer the primary qualifiers for developing effective leadership. Learning Leadership in a Changing World provides direction and support in the form of the 4R Model of Leadership--a theoretically sound, conceptually straightforward, and educationally powerful framework. The framework and content of the 4R Model replaces the charisma and competence images of leadership effectiveness with a fresh vision of 'good leadership' as virtue-based influence, and provides a developmental framework to put this new perspective into practice.With over a decade of experience developing transformative leadership graduate programs, Dr. McCloskey offers the blueprint for scholars to think with conceptual clarity about 21st century leadership effectiveness. McCloskey introduces the 'New Normal,' the social, economic, and cultural change which has created a fundamentally new leadership landscape of disruptive threats and discontinuous change. This narrative is replacing images of success grounded in charisma and managerial competence with an ancient configuration of personal assets, 'virtue-driven influence.' McCloskey looks to discount developmental fatalism of the Old Normal and argues that leadership effectiveness is available to many, and not merely a few. Learning Leadership in a Changing World provides the theoretical, educational, and developmental framework to help professors, scholars, and graduate students understand modern leadership in light of 21st century challenges and opportunities. "-- "What makes for an effective twenty-first century leader? A popular consensus has emerged around two primary qualifiers--charisma and technical-managerial competence. It is, however, increasingly evident these assets are diminishing in value. Learning Leadership in a Changing World provides an alternative vision of effective leadership in the form of the 4R Model, which replaces the charisma and competence images of leadership effectiveness with a fresh vision of "good leadership" as virtue-based influence"--
Alan Ebenstein, William Ebenstein, Edwin Fogelman
Discusses the historical background, psychological roots, strengths, weaknesses, practices, evolution, and future of these political systems.
Paul Roetzer
"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--