Leading corporate turnaround

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Michael Phillips & Salli Rasberry

Make your business stand out without the cost of advertising!The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.Marketing Without Advertising teaches small business owners practical strategies to:encourage customers to spread the good word about your businessattract new customers and gain their trustturn dissatisfied customers into loyal supporterslist your products or services widely and inexpensivelyplan marketing events that will keep customers involvedencourage the media to comment positively on your businessThe 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

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Frank Crowther

"Bestselling author Frank Crowther makes a compelling case for capacity building and parallel leadership as the keys to ensuring sustainable improvement. Research-based with tools and examples"-- Provided by publisher. "In this sequel to Developing Teacher Leaders, bestselling author Frank Crowther builds on the key concept of parallel leadership to demonstrate its utility as a strategic managerial tool in building school capacity. From School Improvement to Sustained Capacity: The Parallel Leadership Pathway specifically demonstrates how district and school leaders can utilize parallel leadership to facilitate a sequential school capacity building process that will ensure school improvement and increased student success. Based on a recent research study which examined how principals and teacher leaders worked together over a 2-4 year period to develop and sustain enhanced quality in their workplaces, this book expands the definition of parallel leadership, refines the notion of teacher leadership and incorporates roles for middle managers and student leaders. Crowther's research evidence and cases from numerous school-based studies illustrate how these parallel leadership roles can be used to attain what he terms the six basic dynamics essential to any successful school capacity building and preservation effort"--

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Edward Blackwell

This fifth edition of How to Prepare a Business Plan offers advice on writing a business plan, producing cash flow forecasts, planning the borrowing and expanding the business. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business – one that will get you the financial backing you need.

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Perry M. Holley

"Learn how IBM has overcome its toughest challenges--and how you can replicate iconic company's success. Over the past 100 years, the IBM Corporation has survived several recessions and innumerable twists and turns in the global technology market. And even in an economy of global recession, this icon continues to repeat remarkable performance after remarkable performance--reinventing the meaning of corporate sustainability, employee loyalty and value-added leadership--and followed by memorable customer service. Repeat the Remarkable reveals the leadership lessons of a top IBM leadership development trainer. In it, Holley gives you the tools to tap into your own personal success--so you can lead your company to remarkable and repeatable performances. Perry Holley is program director, IBM Leadership Development"--