Cover of Los mercenarios de la imagen
Read Time: ~2.7 hr

Los mercenarios de la imagen

by por Francisco X. Montero Lozano (2006)

About this book

“Y Mexico no ha escapado ha esta penetracion impune de mercadologos politicos “criollos” provenientes algunos de ellos-los mas cotizados-, del Centro Interamericano de Gerencia Politica con sede en Miami. Los nombres de Duran Barba, Alex Castellanos o J.J. Rendon, asociados al de Dick Morris, son apenas unos de los frecuentemente contratados por Vicente Fox o Felipe Calderon, a quienes desde luego se debe en mucho la implantacion en nuestro pais del modelo publicitario cuya estrategia descansa en el uso intensivo del spot por television, disenado para producir un efecto de aturdimiento y en consecuencia inhibir la capacidad de reflexion de los ciudadanos en la medida en que se posicione loa imagen del candidato, tratado como un producto expuesto al universo ciudadano, considerado como consumidor”.

Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreLos mercenarios de la imagen Lead Character

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Los mercenarios de la imagen by por Francisco X. Montero Lozano | Literally Just Books