Management information systems

Sample

Ben Bizzle with Maria Flora

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

Sample

Vijay K. Vaishnavi, William Kuechler Jr

Design research promotes understanding of advanced, cutting-edge information systems through the construction and evaluation of these systems and their components. Since this method of research can produce rigorous, meaningful results in the absence of a strong theory base, it excels in investigating new and even speculative technologies, offering the potential to advance accepted practice. Design Science Research Methods and Patterns presents innovative research methods that help break new ground by applying patterns, reuse, and design science to research. The book relies on familiar patterns to provide the solid fundamentals of various research philosophies and techniques as touchstones that demonstrate how to innovate research methods. Filled with practical examples of applying patterns to IT research with an emphasis on reusing research activities to save time and money, this book describes design science research in relation to other information systems research paradigms such as positivist and interpretivist research.

Sample

Andrea Prencipe, Andrew Davies, and Mike Hobday

This title refers to a model of industrial organization whereby firms and groups of firms combine different types of knowledge, skills, and activities, as well as hardware, software, and human resources to produce new products for the marketplace. The transition towards this model has fundamental implications for the capabilities of firms.

Sample

Arthur Tatnall, Javier Osorio, Adrie Visscher

International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. The scope of the series includes: foundations of computer science; software theory and practice; education; computer applications in technology; communication systems; systems modeling and optimization; information systems; computers and society; computer systems technology; security and protection in information processing systems; artificial intelligence; and human-computer interaction. Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing. For more information about the 300 other books in the IFIP series, please visit www.springeronline.com. For more information about IFIP, please visit www.ifip.or.at.