Management, marketing and promotion of library services based on statistics, analyses and evaluation

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Ben Bizzle with Maria Flora

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

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Sheldon Rampton and John Stauber

The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts."Finally a long-overdue expos&eacute of the shenanigans and subterfuge that lie behind the making of experts in America." (Jeremy Rifkin)"If you want to know how the world wags, and who's wagging it, here's your answer." (Bill Moyers)"Meticulously researched . . . Rampton and Stauber's documentation of PR campaigns proves that they are the real 'experts.' " (Brill's Content) AUTHOBIO: John Stauber is the founder and director of the Center for Media & Democracy. He and Sheldon Rampton write and edit the quarterly PR Watch: Public Interest Reporting on the PR/Public Affairs Industry.

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Lisa Bud-Frierman

The present period has been called the Information Age. Until now, however, historians have by and large passed over the use and generation of business information. This wide-ranging book provides a new historical perspective by drawing upon concepts and models from economics, business and economic history, management studies, and the sociology and history of science. It will make an important contribution to our understanding of the role of information in business strategies and industrial policy, and marks a step towards a more sophisticated evaluation of information management styles past and present. The authors, distinguished scholars from several European countries, the USA and Japan, explore the 'information society' through focusing on ideas about the meaning and the economic function of business information. Theories of scientific management, the effect of organizational structures and the spread of ideas are studied historically and in contemporary situations throughout the world. At a time when efficient information use is expected to give particular competitive advantage to firms, this book will be of special interest to all those responsible for the use of information in large organizations as well as to scholars, including historians, economists, sociologists and management scientists.

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Cherie P. Pandora and Stacey Hayman

"In this practical guidebook, experienced librarians--a public librarian and a school librarian--share advice and ideas for extending resources, containing costs, and leveraging capabilities between school and public libraries, offering insights and strategies to overcome today's economic challenges"--