Marketing communication

Sample

Chris Barrat

Buying For Business provides a simple but comprehensive guide to purchasing and supply. With current literature often academic in focus and unsuited to modern business readers, it offers straightforward and engaging information on the principles and practice of purchasing and supply management that will be of great value to anyone in business who deals with suppliers. Experts Mark Whitehead and Christopher Barrat answer all the key questions facing purchasing in business today, and offer advice on everything from ethics to outsourcing. Diagrams, analysis tools and pro-formas aid understanding, while case studies and bench-marking exercises illustrate and reinforce the learning.

Sample

David M. Noer

From the founder of "layoff survivor sickness" an updated edition of a book for today's downsized workforce Thoroughly revised and updated, David Noer's classic book about downsized organizations has never been more relevant. Reports of the most recent layoffs are making the front pages of our newspapers with frightening regularity. And massive downsizing continues to reshape the face of American business. But what about those who remain behind? Healing the Wounds provides an antidote to the widespread malaise on the American business scene left in the wake of workforce reductions. Drawing on case studies and original research, David M. Noer-an expert frequently quoted in major media such as The Wall Street Journal and Fortune on the topic of layoffs and layoff survivor sickness-provides executives, human resource professionals, managers, and consultants with an original model and clear guidelines for revitalizing downsized organizations and the employees left behind. Offers thoroughly revised edition of a book about layoffs and those who are left behind Filled with relevant case studies and recent research Written by David Noer an acclaimed expert on the topic Gives employers much-needed guidance for revitalizing downsized companies

Sample

Donald A. Shafer

Detailed, up-to-date coverage of hazardous materials and situations Lack of awareness about hazardous materials poses a major problem, causing many needless injuries and losses of property. Incomplete awareness presents just as big a problem; often people who have contact with such materials know just enough to feel safe while actually putting themselves and others in great danger. Though regulatory agencies have provided written standards, rarely do these on their own offer the commonsense advice needed to properly evaluate and handle hazardous materials. Hazardous Materials Characterization: Evaluation Methods, Procedures, and Considerations provides detailed coverage of hazardous materials and situations. Plain language and a common- sense approach make this an accessible resource for use by all workers who handle and deal with these materials. Written according to the latest regulations and best practices, this guide groups related materials together for quick and easy access (corrosive, ignitable, radioactive, etc.). It also details methods and procedures for evaluating the properties and strengths of questionable materials, as well as what reactive substances and situations to look out for when working with these materials. Other topics covered include: Regulatory review Sampling and monitoring equipment, applications, and procedures Human health hazards Biological hazards Radiation hazards Evaluating chemical and biological terrorist threats Environmental remediation methods References and resources Packed with the most up-to-date information on hazardous materials and written to maximize accessibility, Hazardous Materials Characterization is a vital reference for all those whose work involves hazardous materials.

Sample

Avril Owton

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book will help you do just that by offering invaluable advice on a range of key issues including: understanding your customers; hiring the right people; coping with complaints; adding a personal touch; and learning from your competitors.