by Gilbert A. Churchill, Jr., J. Paul Peter (1998)
This text considers, among many others, issues of quality and customer value, diversity (in terms of both markets and marketeers), globalization, teamwork and employee empowerment, ethics, and current developments in marketing such as: relationship marketing, direct marketing including home television shopping, strategic alliances and strategic channel alliances, network organizations, virtual corporations, green marketing, marketing decision support systems, the agreements concluded under the Uruguay round of the GATT talks and the North American Free Trade Agreement, nonbusiness marketing, and marketing of services.
Charles B. Carlson
Provides nine simple rules for successful investing, covering such topics as measuring volatility, investing "in the eye of the storm," and riding out turbulence through asset and time diversification.
David A. Adler
Discusses the reasons for inflation, the effects it has on the spending power of the government and the individual, the influence of supply and demand, and what can be done to curb this phenomena.
Catherine Mansell Carstens
"Excellent overview of financial reform in Mexico. Covers all facets of the system from large commercial banks to smaller peasant establishments in rural areas"--Handbook of Latin American Studies, v. 57.
Louise Miller
Careers for Animal Lovers & Other Zoological Types lets career explorers look at the job market through the unique lens of their own interests. The book reveals dozens of ways to pursue a passion and make a living--including many little-known but delightful careers that will surprise readers.