Marketing management

Sample

Stanley Wright

Synopsis - Running your own Guest House is a practical book based on the author’s own experiences and is packed with good sound advice and help for anyone wishing to run his or her own guest house. The book covers in a fairly informal way, the pitfalls any aspiring proprietor should take care to avoid in order to make a reasonable living out of running a guest house. It covers all aspects of management from buying a house and equipping it, to selling management from buying a house and equipping it, to selling accommodation as effectively as possible. It offers a positive and practical approach to such topics as advertising and marketing and covers legal requirement.

Sample

J.M. Juran

"Building on the experiences of scores of companies and hundreds of managers, J. M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy--service, manufacturing, and support--he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality." "Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, and develop process features and controls to improve business tactics." "The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations."--BOOK JACKET.

Sample

Julie Mowinski and Lisa Francis-Jennings

Find out how change agents in different regions of the world initiate change within the public, private and voluntary sectors. How different types of change interventions challenge main stream approaches to strategic implementation and turnaround efforts. A uniting perspective is the ongoing reflections of the change agents and their practice in relation to evaluating and continually improving their style, methods and tools. What can you learn from these personal journeys? - A comfortable and safe environment for open communication and information sharing - A straight line is not always the shortest route - Find drivers for change in the most unlikely places - Achieve collective action and a common identity in a disparate environment - Temper a target-oriented approach with inclusive methods to achieve greater success - Dare to enable bottom-up change leadership - Raise our inner consciousness to become better change leaders.

Sample

J. Michael Gospe, Jr

The Marketing High Ground is about three things and how to do them well: building and evaluating personas, positioning statements, and messaging. Packed with advice, templates, and techniques this playbook is a valuable resource that guides marketers to improve their go-to-market programs and drive revenue. Focuses on how to build and execute more effective integrated marketing campaigns. Illustrates the path to the high ground through three key steps: 1) creating a targeted persona as a reflection of a real target market, 2) drafting compelling positioning statements that are truly unique when compared against competitive alternatives, and 3) telling your story through a well-honed set of relevant messages guaranteed to engage the persona and not waste their time. Shows you how to get in tune with your customers' buying process, with examples, descriptions, and a prescription for success.