Cover of Marketing, morality and the natural environment
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Marketing, morality and the natural environment

by Andrew Crane (2000)

About this book

"This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--Jacket.

Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreMarketing, morality and the natural environment Lead Character

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Marketing, morality and the natural environment by Andrew Crane | Literally Just Books