Penny stocks for dummies

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Susan Strange

"The world's financial system is crazier and even more out of control than it was ten years ago. Mad Money analyzes the erratic nature of change and innovation in financial business in recent years and discusses the weak points--political as well as economic and technical--of a system driven more by volatile markets than by governments. The central issue is global finance "mad money" is how Susan Strange characterizes the alternately rampant and depressed financial markets of recent years. She sets out here to diagnose the sources and nature of the problem of markets having outgrown governments and to examine its social and political ramifications. Opinionated and brilliantly argued, Mad Money will surely provoke controversy and generate many conversations. Susan Strange's previous book, Casino Capitalism, established her as an authority on international finance and the basic structures of the international political economy. This sequel will reach not only scholars and students but a wider readership, including everyone worried by the yo-yoing of stock markets, the currency turmoil in Asia, and the general mismanagement of money by governments and international organizations such as the International Monetary Fund and the World Bank"--Publisher description.

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Ben Bizzle with Maria Flora

"But this is how we've always done it!" Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users; offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns; demonstrates the importance of the library's website as the digital "main branch" of the library, with guidance for creating and promoting it; details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology; takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions; and shows how to pull it all together into a manageable campaign through strong leadership and teamwork.

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Peter F. Drucker

"This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for."--Publisher's description.

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J.M. Juran

"Building on the experiences of scores of companies and hundreds of managers, J. M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy--service, manufacturing, and support--he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality." "Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, and develop process features and controls to improve business tactics." "The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations."--BOOK JACKET.