Production Rendering

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J.M. Juran

"Building on the experiences of scores of companies and hundreds of managers, J. M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy--service, manufacturing, and support--he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality." "Quality, according to Juran, has become a prerequisite for business success. He cites the loss of market share, failure of products, and waste as results of poor quality planning. Juran provides a set of universal steps which can be used in the basic managerial process to establish quality goals, identify customers, determine customer needs, provide measurement, and develop process features and controls to improve business tactics." "The author gives new emphasis to setting quality goals, planning in "multifunctional" processes, establishing data bases for quality planning, motivating managers and the work force, and introducing quality planning into organizations."--BOOK JACKET.

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Dragan Nikolik

This book negotiates the hyper dimensions of the Internet through stories from myriads of Web sites, with its fluent presentation and simple but chronological organization of topics highlighting numerous opportunities and providing a solid starting point not only for inexperienced entrepreneurs and managers but anyone interested in applying information technology in business through real or virtual enterprise networks to date. A Manager's Primer on e-Networking is an easy to follow primer on modern enterprise networking that every manager needs to read.

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prepared by Witada Anukoonwattaka

The expansion of international production networks (IPNs), alternatively referred to as “global value chains” raises important new analytical and policy challenges. This study demonstrates how the growing importance of international product fragmentation and intermediate goods in international trade has altered the links between exchange rates and international trade flows. This publication is not intended to provide comprehensive coverage of the topic. The focus is not on the macroeconomic determinants of nominal or real exchange rates. Instead, it is presents possible ways in which IPNs has changed the effects of exchange rates on international trade flows based on the views of “trade economists” where trade is responding to relative prices, measured as the "real" exchange rate.

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Berend Wierenga, Gerrit Bruggen

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?