Rich

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Daniel Gross

Bubbles—from hot stocks in the 1920s to hot stocks in the 1990s—are much-lamented features of contemporary economic life. Time and again, American investors, seduced by the lures of quick money, new technologies, and excessive optimism, have shown a tendency to get carried away. Time and again, they have appeared foolish when the bubble burst. The history of finance is filled with tragic tales of shattered dreams, bankruptcies, and bitter recriminations.But what if the I-told-you-so lectures about bubbles tell only half the story? What if bubbles accomplish something that can only be seen in retrospect? What if the frenzy of irrational economic enthusiasm lays the groundwork for sober-minded opportunities, growth, and innovation? Could it be that bubbles wind up being a competitive advantage for the bubble-prone U.S. economy?In this entertaining and fast-paced book—you'll laugh as much as you cry—Daniel Gross convincingly argues that every bubble has a golden lining. From the 19th-century mania for the telegraph to the current craze in alternative energy, from railroads to real estate, Gross takes us on a whirlwind tour of reckless investors and pie-in-the-sky promoters, detailing the mania they created—but also the lasting good they left behind.In one of the great ironies of history, Gross shows how the bubbles once generally seen as disastrous have actually helped build the commercial infrastructures that have jump-started American growth. If there is a secret to the perennial resilience and exuberance of the American economy, Gross may just have found it in our peculiar capacity to blow financial bubbles—and successfully clean up the mess.

Sample

Prabhakar Chitrapu

3rd generation radio systems will be increasingly developed, deployed and operated in the years to come. TDD is one of two main approaches to implementing these 3G systems, so that there will be an increasing need for the engineering community to learn quickly and comprehensively about the TDD technology. As 3G systems become popular, the topics will no doubt be introduced to academic curricula and will also provide a basis for future research. This book provides comprehensive coverage of TDD. It is essentially a Radio Access Network technology and the book embraces the structure of the radio interface as well as the user equipment and network equipment. In addition, Wideband TDD also covers the connection of the TDD Radio Access Network to the 3G Core Network and public switched networks (PSTN) as well as public and private packet networks (Internet and Intranet). Services, applications and performance are also addressed. Finally, TDD is compared with other radio access technologies, namely FDD, TD-SCDMA and WLAN. TD-SCDMA is the Narrowband version of TDD in 3G, and WLAN standards address wireless computer communications. Although there are a number of books published on 3G and UMTS, most of the focus of these books has been on FDD component of 3G. Wideband TDD: Describes all aspects of TDD in a single comprehensive manner Addresses TDD technology, TDD systems and the TDD market place Discusses deployment scenarios and Radio Resource Management for TDD Provides a comparison of TDD with other radio access technologies, namely FDD, TD-SCDMA and wireless LANs This will prove an essential addition to the bookshelf of professional communication and software engineers, development engineers, technical marketing professionals, researchers in industry, wireless equipment vendors such as Siemens, Nokia and InterDigital, operators and service providers. It will also provide a comprehensive overview of TDD for postgraduates who are taking advanced courses in Mobile Wireless communications.

Sample

Frederick Allen

Since its bubbly debut in an Atlanta soda fountain more than a century ago, Coca-Cola has grown into a global enterprise whose trademark is the most familiar - and inescapable - commercial symbol in the world. Pioneering the art of the soft sell, Coke's advertising has stamped an indelible imprint on our popular culture, from the "pause that refreshes" to the modern image of Santa Claus. The simple script label, unchanged since the Victorian era, has become virtually synonymous with America. A hugely profitable fifty-billion-dollar corporation with sales in 195 countries, Coca-Cola has enriched its shareholders, created countless millionaires around the South, and transformed its home base, Atlanta, into a world-class city, chosen as host of the 1996 Summer Olympics. As it expands into the rapidly growing markets of the Third World, especially the billion-plus consumers in developing China, the company approaches the year 2000 poised to surpass what has come so far. In Secret Formula award-winning reporter Frederick Allen peels away the layers of myth about Coca-Cola and goes inside the executive suite to write the biography of a business. Granted unprecedented access to the company's archives - and to the inner circle and private papers of Robert Woodruff, the reclusive autocrat who ran the company with an iron hand from the 1920s to the 1980s - Allen relates the engaging and provocative narrative behind the world's most famous product. From the untold story of founder Asa Candler's unsuccessful struggle to get the cocaine out of Coca-Cola, to the inside account of the "brilliant blunder" of New Coke, Secret Formula provides fresh information and insights about the activities of the people who invented Coca-Cola's mystique. Allen reveals how the company survived challenges from the federal government, foreign powers, and the medical establishment; endured the Great Depression, wartime shortages, inflation, and even dangerous insider trading by its own executives; followed American GIs into battle; played a vital, unsung role in the civil rights movement; and, in the long run, always stayed ahead of the competition. The history of Coca-Cola is a tale of dynasties, a poignant account of the turbulent clashes between a pair of fathers and sons whose private lives shaped the destiny of the most public company in the world. It is also a microcosm of the history of America and American business over the past century. Engagingly readable and compelling, Secret Formula will stand as the definitive account of one of the world's great success stories.

Sample

Stephen L. Nelson

One of the principles of good business and good money management is to make the most of what you have. QuickBooks All-In-One Desk Reference For Dummies helps you make the most of QuickBooks business accounting software. Updated to cover changes and enhancements to the software, it combines eight quick reference guides: An Accounting Primer that covers basic principles, double-entry bookkeeping, and special accounting problems Getting Ready to Use QuickBooks with information on setting up QuickBooks, loading the master file lists, and fine-tuning QuickBooks Bookkeeping Chores, covering invoicing customers, paying vendors, tracking inventory, and more Accounting Chores including financial statements, reports, and budgets, using activity-based costing, and setting up project and job costing systems Financial Management such as ratio analysis, economic value-added analysis, and capital budgeting Business Plans, featuring profit-volume-cost analysis, forecasting, and writing a business plan Care and Maintenance, with information on protecting data, troubleshooting, and more Additional Business Resources including a crash course in Excel, a glossary, and more Written by veteran Dummies author Stephen L. Nelson, MBA, CPA, and author of more than 100 books with more than four million copies in print, QuickBooks All-In-One Desk Reference For Dummies goes beyond the basics of how to use QuickBooks and provides expert advice on accounting chores, financial management, business planning, and much more. With a comprehensive index, it's your instant, at-your-fingertips reference for everything from how to handle everyday accounting tasks to long-term planning for your business. Fine-tune QuickBooks for your business and your accounting systems Calculate breakeven points Budget for capital expenditures Take advantage of online banking There's even a companion Web site where you can take advantage of a sample business plan workbook and download a profit-volume cost analysis workbook. You won't find a more comprehensive, authoritative, yet understandable guide to QuickBooks.