How to succeed in business without being white
Earl G. Graves
Earl Graves has written a book that is guaranteed to inspire and motivate - whether you are an executive, a manager, a professional, or an entrepreneur. In it you will find the secrets of his incredible success as well as a blueprint for your own. Drawing on lessons from his struggle to launch Black Enterprise - and other business ventures - Graves offers his savvy advice for finding your first job, succeeding in a corporate position, starting your own business, or even. Buying franchise business, an increasingly important option for minorities entering the business world. Never one to pull punches or shy away from reality, Graves offers a bold, provocative look at race in America today and the barriers of prejudice that every hopeful black businessperson must surmount. He includes his own account of the racism and misunderstandings he faced when starting Black Enterprise 26 years ago: the doors that were closed in his face, the extreme. Difficulty of raising money for a black magazine, and the unenlightened belief among white advertisers that a black consumer market did not exist for their products and services. Graves asserts that in today's conservative backlash, it is more difficult for a black person to thrive in the white-dominated business world than when he got his start. He shows what must be done to overcome racial barriers to economic freedom and also offers expert advice on the common. Problems and challenges that we all face - regardless of color - in our efforts to succeed in business.




