El Comité Olímpico de Puerto Rico
Vilma E. Bujosa Rosario
A scholarly book on Puerto Rico's Olympic Committee and its struggle for sport sovereignty under the U.S. political control of the Island.
Read Time: ~4.9 hr
Sport and corporate nationalisms
by Michael L. Silk, David L. Andrews and C.L. Cole (2005)
About this book
"Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."-- Back cover.
Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreSport and corporate nationalisms Lead Character
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