Strategic planning in public relations

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Ian P Buckingham

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

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J. Samuel Barkin and George E. Shambaugh

Anarchy and the Environment examines how the recognition of environmental limits, combined with the ability of states to degrade common environmental resources, affects the strategies and bargaining power of particular groups involved in international environmental negotiations. The contributors examine a wide range of environmental issues, including fisheries management, ozone depletion, acid rain, and water consumption rights, offering important practical insights into environmental negotiations and bargaining. Anarchy and the Environment also offers a theoretical contribution by challenging the conventional explanations of bargaining dynamics and the resolution of collective action problems in international environmental politics.

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Jill Morgenthaler. U.S. Army [RET

"A trailblazing female colonel in the U.S. Army shares unique and powerful leadership lessons to help you forge your own path to successDrawing from her personal experience during nearly three decades of service in combat in some of the world's most dangerous war zones, Col. Morgenthaler provides strategies and tactics that will help both men and women develop an authentic brand of leadership and succeed at all levels of an organization. She gives readers what they need to know to follow through with their vision, inspire their team, and execute their mission--despite seemingly overwhelming obstacles.Colonel Jill Morgenthaler served in the U.S. Army as a military intelligence commander in the DMZ in South Korea and Germany (West Berlin), after which she served for 25 years in the Army Reserves, conducting military intelligence operations, psychological operations, humanitarian operations, and civil affairs. She earned the Bronze Star in Iraq. She is now a professional speaker. "--

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Brad Feld, Jason Mendelson

"An engaging guide to excelling in today's venture capital arenaBeginning in 2005, Brad Feld and Jason Mendelson, managing directors at Foundry Group, wrote a long series of blog posts describing all the parts of a typical venture capital Term Sheet: a document which outlines key financial and other terms of a proposed investment. Since this time, they've seen the series used as the basis for a number of college courses, and have been thanked by thousands of people who have used the information to gain a better understanding of the venture capital field.Drawn from the past work Feld and Mendelson have written about in their blog and augmented with newer material, Venture Capital Financings puts this discipline in perspective and lays out the strategies that allow entrepreneurs to excel in their start-up companies. Page by page, this book discusses all facets of the venture capital fundraising process. Along the way, Feld and Mendelson touch on everything from how valuations are set to what externalities venture capitalists face that factor into entrepreneurs' businesses. Includes a breakdown analysis of the mechanics of a Term Sheet and the tactics needed to negotiate Details the different stages of the venture capital process, from starting a venture and seeing it through to the later stages Explores the entire venture capital ecosystem including those who invest in venture capitalist Contain standard documents that are used in these transactions Written by two highly regarded experts in the world of venture capital The venture capital arena is a complex and competitive place, but with this book as your guide, you'll discover what it takes to make your way through it"--