The Business

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Richard E. Caves

The third edition of Multinational Enterprise and Economic Analysis surveys the contributions that economic analysis has made to our understanding of why multinational enterprises exist and what consequences they have for the workings of the national and international economies. It shows how economic analysis can explain multinationals' activity patterns and how economics can shed conceptual light on problems of business policies and managerial decisions arising in practice. It addresses the welfare problems arising from multinationals' activities and the logic of governments' preferences and choices in their dealings with multinationals. Suitable for researchers, graduates and upper-level undergraduates. The third edition of this highly accessible book incorporates the many additions to our knowledge of multinationals accumulated in research appearing in the past decade.

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Michael J. Marquardt

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents..A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your:corporate culturehuman resourcesstrategiesoperationsstructure learningYou will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status.In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

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Frank L. Acuff

Are formal agendas required in Mexico? Is July a good time to schedule meetings with Norwegians? Here are the do's and don'ts of negotiating abroad!

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Rajesh George and Lance Delano

You'll learn the basics of working with SSE databases, and see how the Visual Basic(r) 2005 Express Edition programming environment is tailored to work well with SSE. Step-by-step examples cover major scenarios that you're likely to face, from installation and development to debugging and deployment. Plus, the CD-ROM features both VB Express and SSE so you can get started designing your databases right away. What you will learn from this book How to create simple, single table applications without writing a single line of code Making the transition from SSE to a higher-level version of SQL Server The benefits of using XML in your database How to deploy your applications using Xcopy How to secure your database applications How to move your database to a multi-user scenario Who this book is for This book is for database or programming novices who want to create and deploy database applications. It is also useful for experienced developers and independent software vendors who intend to develop applications for SSE. Wrox Starter Kits give you a CD-ROM with the software development tools you need to get started as well as structured tutorials that walk you through all the techniques you need to begin programming right away. Note: CD-ROM/DVD and other supplementary materials are not included.