The enterprising woman

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David E. Rye, Craig R. Hickman

You've just made one of the most dramatic decisions of your life. After being "downsized" out of your executive-level position, you've decided to leave the corporate world for good and start your own company. Your mission: find a business venture under $250,000 that will replace your lost corporate income and provide for your retirement. If you succeed, your new startup could emerge as a huge success where you would stand to gain more job satisfaction than you've ever experienced in your working life. If you fail, your limited personal funds will be exhausted and you may have to go back to a dreaded corporate job - at a fraction of your former pay. Here's the book that challenges your savvy, your judgment, and your nerve. You'll hammer out the sequence of tough decisions that an entrepreneur must make - and face the often unforeseen consequences that each choice triggers. As you assume control of your new company, you meet clients, customers, and business associates who are determined to influence your every move. You must carefully weigh their advice and arguments. Whatever decisions you make, there will be consequences that demand further analysis and action. You will be required to make tough choices involving finance, the competition, strategic alliances, market share, and your own personal desires. Each decision can take you one step closer to triumphant success - or plunge you and your company into disaster. Whether you succeed or fail in your first attempts as entrepreneur and business owner, the best is yet to come. Starting Up's unique "what if" approach lets you replay your choices to explore different outcomes. In all, you'll find more than 100 decision points and 25 different outcomes, for hour after hour of provocative reading. Part razor-sharp business manual, part adventure novel, this always-entertaining book provides expert insight into the real-world problems and challenges faced by today's entrepreneurs. It gives you a fascinating way to sharpen your practical knowledge while giving you a real-life view into one of today's most exciting opportunities: starting and running your own business.

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Tom Severance

This is a reference on creating, growing, and managing a sucessful business. Wheter you are in the thinking, planning, or operating stage, you will gain creative new insights and learn many practical ideal that you can implement immediately.

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Bruce Judson

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

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Tony Fu-Lai Yu

This is the first systematic economic study of the nature, operation and contribution of entrepreneurship to the growth of Hong Kong. From a new entrepreneurial perspective of economic development, the author argues that the success of Hong Kong is attributable principally to adaptive entrepreneurship: * product imitation, * small scale enterprise, * subcontracting, * spatial arbitrage. Using these entrepreneurial strategies, local manufacturers learned from foreign firms and imitated their products. By selling improved commodities at lower prices, they competed against the original suppliers from more advanced countries. Being alert to opportunities and responding rapidly to change, Hong Kong's entrepreneurs shifted their production activities from one product to another; from higher cost to lower cost regions; from traditional fishing and agriculture to manufacturing, and then to finance and other services. These entrepreneurial activities have brought about structural transformation in Hong Kong's economy, enabling the country to compete with advanced economies. This study concludes that any policy recommendation on economic development should be based on analysis that incorporates entrepreneurship and provides a reappraisal of the role of government in economic development.