by Himilce Novas (1995)
Ranks 100 people, born in the Americas or in Spain and mostly contemporary, in the order of their influence on modern civilization. Careers include activists, politicians, entertainers, athletes, scientists, educators, and business people,.
Felipe Korzenny, Betty Ann Korzenny
"Hispanic Marketing shows marketers how to best reach the widely misunderstood Hispanic demographic. Each chapter describes and explains the cultural principles of Hispanic marketing. Recent case studies in full color help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action."--Jacket.
Lionel Sosa
Guía para latinos que manejan o desean iniciar una empresa de negocios en los EUA, ofreciendo consejos prácticos para enfrentar los principales problemas a enfrentar, y narrando anécdotas de destacados hispanos en EUA.
Ram Charan
Learn how top companies solve the problem of leadership succession from corporate America's leading consultant. A serious crisis looms in American management today. More and more CEOs are failing; there remains an acute shortage of capable replacements. The true dilemma in leadership is the stagnant state of corporate leadership development. Because companies fail to hone their unit managers' leadership abilities, they are never able to fill their succession pipelines. With unit managers stagnating, companies have difficulty executing at every level, compounding the crisis. In I>Leaders at All Levels, bestselling author Ram Charan shows how top companies approach leadership development as a core competency, recognizing that an adaptable leadership pool is a competitive advantage, and focusing their attention on bringing out the best in the leaders they have. Charan reveals exactly what's wrong with corporate leadership development and tells how to make it right. He explains the concept of a leadership "gene pool" and shows how companies can discover just what "DNA" they need to succeed. He also details how to uncover the hidden leaders in a company, when and where to bring in fresh talent, how to coach, measure, and reward leadership, and much more. For CEOs, directors, and anyone involved in leadership development, Leaders at All Levels is an eye-opening guide on how to get succession right.
Christine A. Lindberg
Presented in a simple A-to-Z format, The Oxford American Desk Thesaurus contains more than 10,000 entries and 175,000 synonyms, including thousands of compound terms and idiomatic expressions. Example sentences and phrases help clarify usage, context, and grammar, greatly enhancing the usefulness of this thesaurus. Unique to this volume is the inclusion of a concise "Writer's Toolkit," which provides guidance on such critical basics as proper punctuation and grammar. Easy to use, up-to-date, and authoritative, The Oxford American Desk Thesaurus is an essential tool for anyone who wants to use language with more variety, color, and precision - a must-have for all writers, whether novice or expert, student or teacher, business executive or journalist.