Nudge
Richard H. Thaler, Cass R. Sunstein
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
Read Time: ~5.6 hr
The matching law
by Richard J. Herrnstein (1997)
About this book
This Impressive Collection contains Richard Herrnstein's most important and original contributions to the social and behavioral sciences - his papers on choice behavior in animals and humans and on his discovery and elucidation of a general principle of choice called the matching law.
Setting / LocationGlobal
Story EraModern Era
Protagonist / CoreThe matching law Lead Character
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