The Merchant of Venice

Sample

Cheryl A. Clarke

Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story. Grantseekers who approach the process as one in which they are connecting with an audience (grantmakers) and writing a narrative (complete with settings, characters, antagonists and resolutions) find greater success with funders. The writing process becomes a rewarding way to tell the organization's tale, rather than a chore, and their passion and creativity lead to winning proposals. This book walks readers through all the main phases of the proposal, highlighting the creative elements that link components to each other and unify the entire proposal. The book contains resources on crafting an effective synopsis, overcoming grantwriter's block, packaging the story, and the best ways to approach the "short stories" (inquiry and cover letters) that support the larger proposal. Clarke also stresses the need to see proposal-writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders. In Storytelling for Grantseekers, new and experienced grantseekers alike will discover how to write and support successful proposals with humor and passion. New edition features: Overall updates as well as both refreshed and new examples Workshop exercises for using the storytelling approach New chapters on the application of the storytelling method to other fundraising communications like appeal letters and case statements, as well as the importance of site visits Example of a full narrative proposal

Sample

Kathy Aaronson

When Kathy Aaronson was eight years old, she set up a small roadside stand next to her family's farm and began selling vegetables that weren't up to supermarket standards (too small or too misshaped). Her entrepreneurial drive was sparked by a need to connect with people, and in the process of learning to sell successfully she learned about how to find and provide value to any type of customer. In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody -- even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With...

Sample

Garet Garrett

A tour d'horizon of Wall Street and the creatures who inhabit it, Where the Money Grows has withstood the test of time to become a true investment classic. Filled with salient observations and rich portraits that are as incisive today as they were decades ago, this entertaining volume brings Wall Street past and present to vibrant life. Now, with a new Foreword by Esquire financial columnist Christopher Byron, Where the Money Grows introduces a new audience to - as well as reacquaints old admirers with - a milestone work long considered to be one of the best investment books ever written. Written by Garet Garrett, a financial writer widely admired for his wry wit and inimitable sense of satire, Where the Money Grows is a colorful chronicle of the ways in which money circulates in the markets, and of the diverse, devious, and dynamic characters in hot pursuit. With insights that remain on target today, Where the Money Grows concisely captures the quirks, deceptions, idiosyncrasies, and downright craziness of the most famous street in the world.

Sample

Steven E. Landsburg

Why does popcorn cost so much at the movies? When does it make sense not to recycle? Steven Landsburg demystifies the economics of everyday behaviour in these witty and accessible essays. He examines everything from taxes, unemployment and illiteracy to the mating game, the death penalty and environmentalism.