The mists of Eden

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A. Warren and F.B. Goldsmith

Whether a business owner, manager, or investor, you're undoubtedly concerned with achieving maximum profit and maintaining effective management. One way to measure these two standards is by using return on investment (ROI), the most commonly used indicator of company profit and management performance. Knowing the ins and outs of ROI is essential, and while it's easy to understand the importance of this concept, it's not always easy to understand ROI itself. Understanding Return on Investment clarifies and explains all the fundamental elements of this important financial tool, making it one you can use comfortably and successfully. Written by two authorities on the subject, this comprehensive guide explains in detail all major aspects of figuring and analyzing costs versus returns of projects and acquisitions. With charts, graphs, and examples drawn from actual companies, Understanding Return on Investment shows you what the two major components of ROI are, where they originate, and how they should be controlled in your business. It highlights the various forms of ROI, including GMROI (gross margin return on investment) and CMROI (contribution margin return on investment), and how they provide different measures for evaluating investment activities. It covers the DuPont system of financial control, ROI's relationship to return on equity (ROE), solvency ratios, and decentralized management.

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Evan Voboril

"This book invites the reader to jump into a selection of poems about the natural world written by people from different places and times. It gives the reader the keys needed to unlock poems. It equips the reader to explore the meanings that a poem has, and it explains the techniques poets use to create their effects."

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Steve Jones

"Charles Darwin's masterpiece, The Origin of Species, is probably the best-known, least-read book. Unquestionably one of the most important achievements of the millennium, the book caused a sensation when it was published in 1859, because it forced mankind to see itself as part of the animal world - a notion that hundreds of millions still deny. Writing as "Darwin's ghost," the well-known geneticist Steve Jones has drawn on our ever-expanding scientific knowledge and the brilliant logic set out in The Origin to restate evolution's case for the twenty-first century." "Using contemporary examples - the AIDS virus, the rules of the American Kennel Club, the sheep who never forget a face and the garbage that floats in the Pacific - he shows the power and immediacy of Darwin's great argument."--BOOK JACKET.

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Dawn Cusick

Shares facts about some of the animal kingdom's most disgusting habits, from blood-sweating mammals and nose-picking primates to blood-squirting reptiles and scavenging fish.