The rise of the Chinese consumer

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Rabi Jay

Your Hands-on Guide to SAP NetWeaver Portal TechnologyMaster SAP NetWeaver Portal with the most comprehensive, step-by-step reference available on the entire portal implementation life cycle. Written by SAP architect Rabi Jay, this book provides everything you need to plan, design, install, configure, and administer SAP NetWeaver Portal, including SAP NetWeaver Application Server Java.SAP NetWeaver Portal Technology: The Complete Reference is filled with detailed descriptions, numerous illustrations, and hundreds of expert tips. Design and deploy portals with high availability, scalability, and performance. Implement single sign-on to backend systems and integrate SAP and non-SAP applications. Configure reliable J2EE engine and portal security, and devise a flawless portal backup and restore strategy. Improve performance using portal workload, GC, thread dump, and HTTP analysis.Plan futuristically using PAM, release planning, and maintenance strategy Design global portals using federated portal networks and external-facing portalsImplement self-registration and delegated user and content administrationEnable authorization using security zones, UME actions, and ACL permissionsManage users centrally using LDAP, UME, and Identity ManagementImplement user-, type-, and attribute-based authenticationBrand your portal using portal desktop rules, themes, and framework pages Configure portal transports, and deploy patches and business packages using JSPMMonitor your portal using CCMS and GRMG Availability MonitoringManage your portal centrally using NWA and maintain systems using SLD

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Selina S. Guber, Jon Berry

"Marketing and advertising professionals: take notice! The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and computers ... to the tune of $120 billion in sales a year!" "And yet, as surprising as it may seem, only a small percentage of companies today are tapping into this powerful, lucrative, but largely overlooked market. The ones that have done so, and done so successfully - including Nike, Levi Strauss, Nintendo, Mattel, McDonalds, The Gap, Disney World, and Nabisco - are enjoying record sales and profits. What they have done, your company can do, too, with the help of the practical, proven, meticulously researched techniques in this book." "Solidly based on the latest focus group studies and nationwide surveys, which reveal emerging trends in the consumer patterns and interests of children today. Marketing To and Through kids offers the kind of hard-to-come-by demographic and psychographic information you need to formulate a successful, on-target, child-oriented campaign. Learn the answers to all your most important marketing questions, including:" "How do today's children influence the buying patterns of their parents? On what kinds of products and services do their opinions have the greatest impact?" "What are the current ads and marketing campaigns that appeal most to kids? That appeal least? What are kids' reactions to various ads in the latest research?" "What kinds of products do children buy directly? How much money does the typical child have to spend in each age group? How do boys' shopping patterns and girls' shopping patterns differ? What kinds of store environments does each group prefer?" "What are the most important elements of product packaging when appealing to young consumers? How do you create brand awareness and foster brand loyalty in a group known for its desire to experiment with new products?" "How does the company whose products don't seem remotely child-related redesign its campaigns in order to tap into this huge and growing market? (You'll discover exciting and original ideas you never thought of before!)" "Whether your company is large or small and no matter what products it produces, this book is bound to dramatically increase your share of the consumer market - through the 1990s and beyond!"--Jacket.

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John Wood

John Wood discovered his passion, his greatest success, and his life's work—not at business school or leading Microsoft's charge into Asia in the 1990s—but on a soul-searching trip to the Himalayas. Wood felt trapped between an all-consuming career and a desire to do something lasting and significant. Stressed from the demands of his job, he took a vacation trekking in Nepal because a friend had told him, "If you get high enough in the mountains, you can't hear Steve Ballmer yelling at you anymore."Instead of being the antidote to the rat race, that trip convinced John Wood to divert the boundless energy he was devoting to Microsoft into a cause that desperately needed to be addressed. While visiting a remote Nepalese school, Wood learned that the students had few books in their library. When he offered to run a book drive to provide the school with books, his idea was met with polite skepticism. After all, no matter how well-intentioned, why would a successful software executive take valuable time out of his life and gather books for an impoverished school?But John Wood did return to that school and with thousands of books bundled on the back of a yak. And at that moment, Wood made the decision to walk away from Microsoft and create Room to Read—an organization that has donated more than 1.2 million books, established more than 2,600 libraries and 200 schools, and sent 1,700 girls to school on scholarship—ultimately touching the lives of 875,000 children with the lifelong gift of education.Leaving Microsoft to Change the World chronicles John Wood's struggle to find a meaningful outlet for his managerial talents and entrepreneurial zeal. For every high-achiever who has ever wondered what life might be like giving back, Wood offers a vivid, emotional, and absorbing tale of how to take the lessons learned at a hard-charging company like Microsoft and apply them to one of the world's most pressing problems: the lack of basic literacy.

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Julie Degalan, Stephen Lambert

Great Jobs for History Majors helps students explore career options within their field of study. Every aspect of the job-search process is covered, including assessing talents and skills, exploring options, making a smooth transition from college to career, conducting an effective job search, and landing the job. The book is filled with a variety of career choices.