by Martha Metzdorf (1991)
Discover the secrets to a winning portfolio from big name designers and illustrators like Kelley, Magleby, Hoglund and Hinrichs.
Jean-Noël Kapferer and Vincent Bastien
This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.
Paul Rutherford
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--Jacket.
Robert Schieffer
"Marketing books only briefly cover techniques to gain customer insight, while marketing research texts focus on statistical and analytical tools, with only passing comment on their utilization in marketing decision-making. Robert Schieffer has turned this paradigm on its side, by focusing on ten key customer insights that he has personally helped firms gain and by describing the key marketing tools and techniques that marketing experts use to glean these insights." "Ten Key Customer Insights allows business professionals to develop effective marketing strategies and tactics by gaining deeper insights into the perceptions, needs, motivations and preferences of their target customers. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of the market, increase the productivity of their marketing efforts, and increase their profitability."--Jacket.
John R. Rohner
"African "runners" appeared on the Western art scene shortly after the 1967-1970 Biafran Civil War, when they began exporting artifacts to Europe and America. These native-born dealers, who procure art in Africa through family or business connections, are the major sources to overseas customers of old tribal art the supply of which is rapidly dwindling. Art Treasures From African Runners features an eclectic collection of more than nine hundred never-before-published photographs of African art and describes the methods of the runners who brought these objects to America." "A collector with hands-on knowledge of the African art trade, John R. Rohner presents African art from a fresh angle, offering a portrait of cultural contrast as he defines the differences between African and Western art dealers and details his own experiences with runners.". "Offering a wealth of comparative information, Art Treasures From African Runners is ideal for the collector as well as the general reader with an interest in African art."--BOOK JACKET.