The zen of social media marketing

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Frank Rose

This book is a field guide to the visionaries and the fans who are reinventing the art of storytelling. Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate -- as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world-people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today. - Publisher.

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Eric Butow and Kathy Taylor

Forget business cards and power lunches-networking has changed forever. Discover how to make the most of the hottest professional website.

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Brad Geddes

The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

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Kristopher B. Jones

Presents step-by-step instructions for a variety of search engine optimization techniques, including using and optimizing meta tags, writing effective content, building communities with blogs and forums, using Google Analytics, creating pay-per-click campaigns, and gaining exposure through social media.