Nudge: Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler, Cass R. Sunstein
Every day we make choices—about what to buy or eat, about financial investments, our health, and our children’s education. Unfortunately, we often make poor choices. Thaler and Sunstein show that by understanding how people think, we can design choice environments that make it easier for people to choose what is best for themselves.




