""Whether you need a total career makeover or just a little refining around the edges, [Kaputa] will show you how to get ahead while staying true to yourself. Empowering, insightful, and fun to read."-Clinton Kelly, co-host, TLC's What Not to WearBy the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win.Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. A bestselling author and twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I?NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, and MSNBC, in the Wall Street Journal, the New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com"-- "Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win"--
Step-by-step tips for revitalizing your career. Yes, it is possible to have a job you love, and it doesn't require starting from scratch. Love Your Job is a guide to making work fulfilling and fun - again, or even for the first time. Why count down the hours of the day or the days to retirement when you could reinvigorate your workday, transforming the daily doldrums into a daily dose of enjoyable activity? Kerry Hannon, The New York Times columnist and AARP's Jobs Expert, focuses on the little things that can make a big difference in how we feel about work Love Your Job is all about the routines, habits, and thought patterns that, over the years, may have turned a dream job into a drudge or, worse, a nightmare. Changing these habits and attitudes is simple, and this book shows you how to identify the little things that make work enjoyable and engaging. Using these simple techniques, you can adopt the attitude that will keep you happy and that might just lead to bigger and better things, no matter what stage of your career you are in.
A look at the world of teens who face unbearable pressure to succeed explores such issues as intense stress, sports rage, parental guilt, the study drug black market, and the cutthroat college admissions process, as well as their impact on young people.
It was the summer of '81 and the brokers at the shabby offices of Bache & Co. couldn't have been happier: After years of their business being tainted by one scandal after another, the beleaguered firm was being purchased by one of America's most respected institutions, Prudential Insurance. Soon rechristened as Prudential-Bache Securities, the brokerage firm would continued the trust needed to attract thousands of new investors eager to put their savings into rock-solid investments. Yet as billions of dollars began pouring in from around the country, Pru-Bache executives and their outside sponsors of investment deals were secretly eating into the very cash Pru-Bache was supposed to be protecting - and indeed growing - for their customers. As their brokers were touting financially shaky limited partnership deals as safe and solid investments, everyone from elderly retirees to sophisticated investors was being duped, with hundreds of thousands of them losing their homes, their retirement funds, or massive chunks of their savings. Meanwhile, executives at Pru-Bache and their colleagues were enjoying lavish party vacations, exorbitant personal gifts, and business trips aboard ships like the QE2 - all paid for by the investor capital with which they were entrusted. By the time regulators could pin anything on Pru-Bache, what began as the comeback story of the '80s had become the most destructive scandal Wall Street had ever known. In Serpent on the Rock, award-winning reporter Kurt Eichenwald, who investigated the scandal for the New York Times, tells the whole devastating story of the rot behind the dignified facade of Wall Street. With intricate detail of the crimes and lies behind the "rock-solid" image, Eichenwald re-creates the colorful characters who were the primary enablers of the massive scandal the company is still reeling from today.
" The nation's #1 real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life-no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York. Now, for the first time, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade or convince someone to give you something in exchange for what you've got-whether it's a luxury home, a great idea at work, or your profile on Match.com-you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about. Blending personal stories, hilarious anecdotes, and the expertise he's gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don't have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life's dealings, you'll come out a winner. Whether you work on Wall Street or at Wal-Mart, aim to become the top seller at your company or want to impress a first date, The Sell will help you have more personal and professional success, lead a rich and fulfilling life, and have fun along the way. "--
Women who brand by Catherine Kaputa | Literally Just Books
