by Moyna Uddin (2010)
"This book will show you how to: format fiction, create compelling characters, organize non-fiction data, attract media attention, produce publicity campaigns, tap success secrets of the trade, develop internet presence, and more!"--Page 4 of cover.
Ellen Reid
With over 500,000 books hitting the market every year, how do you make your self-published book stand out? Ellen Reid knows, and she shares what she has learned in her career of working with self-published authors to produce their books.
L. Fargo Wells, Karin B. Dulat
Exporting from Start to Finance points the way to doors of opportunity opened by NAFTA and GATT. It prepares exporters to take advantage of political shifts in Eastern Europe and Russia, the opening up of China, changes in the European Union and the MERCOSUR trade bloc in Latin America, and many other global issues that have created exploitable opportunities. And it serves as a valuable reference to the completely restructured export support programs - covering both financing and marketing - that are available from the public and private sectors. Readers will find necessary information on the International Chamber of Commerce's completely revamped rules and practices on letters of credit and electronic data interchange (EDI) developments. The Harmonized Description and Coding System for exports and imports is thoroughly explained, with an explanation of its impact on market research and international trade statistics. Especially welcome is this book's extensive coverage of current sources of government help, including financing, from the Export-Import Bank to the International Trade Administration of the Department of Commerce to AID, SBA, OPIC, and other government agencies, all of which have undergone major changes.
K. Douglas Hoffman, John E. G. Bateson
The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.... The [book first] concentrates on defining services marketing and providing the basic concepts that differentiate the marketing of services from the marketing of tangibles.... [It then discusses] topics that concern the management of the service encounter.... [The book also] focuses on customer satisfaction and service quality issues. Methods for tracking service failures and employee recovery efforts as well as customer retention strategies are also presented.... [The book concludes with] nine cases that illustrate the topics discussed throughout the book. -Pref.
Steve Weisman
The world of credit is fraught with peril. First, there's the enormous and growing risk of identity theft, which victimized nearly 10 million Americans in 2003 alone. But the quieter risks are just as real: inaccurate credit reports that drive up your interest rates or prevent you from getting loans, fine print in credit agreements that can cost you hundreds or even thousands of dollars, 'credit repair' services that only make matters worse. In 25 Ways to Protect Your Identity and Your Credit, consumer finance expert and nationally syndicated radio host Steve Weisman tells you exactly what to watch out for, and how to keep credit disasters from happening to you. Writing in plain English, Weisman reveals how criminals gain access to your credit, bank, or brokerage accounts, open new accounts and take out loans in your name, and how to use the law, technology, and common sense to protect yourself. You'll learn how to recognize 'phishing' scams and dishonest credit counselors, how to understand and eliminate the hidden costs of credit, and much more. Weisman's checklists tell you what to do right now, before you're victimized. And if you've already been attacked, Weisman presents step-by-step techniques, form letters, and affidavits you can use to help restore your credit -- and your good name.