All of the people, all the time

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por Francisco X. Montero Lozano

“Y Mexico no ha escapado ha esta penetracion impune de mercadologos politicos “criollos” provenientes algunos de ellos-los mas cotizados-, del Centro Interamericano de Gerencia Politica con sede en Miami. Los nombres de Duran Barba, Alex Castellanos o J.J. Rendon, asociados al de Dick Morris, son apenas unos de los frecuentemente contratados por Vicente Fox o Felipe Calderon, a quienes desde luego se debe en mucho la implantacion en nuestro pais del modelo publicitario cuya estrategia descansa en el uso intensivo del spot por television, disenado para producir un efecto de aturdimiento y en consecuencia inhibir la capacidad de reflexion de los ciudadanos en la medida en que se posicione loa imagen del candidato, tratado como un producto expuesto al universo ciudadano, considerado como consumidor”.

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Mordechai Kedar

"The Syrian regime, ruled by the Ba'th socialist party and headed by presidents from the 'Alawi minority, faces problems of legitimacy vis-a-vis its people, which it tackles through powerful security organizations and the state media." "Text, photographs and cartoons are marshalled in support of promoting the consensus accepting the legitimacy of the state. Analyzing the political domestic message of the Syrian press - as well as the quotation of newspaper sources in the original Arabic, and their English translation - shows up the problems faced by the shapers of public opinion in Syria, revealing what they see as the weakness of their state, society, regime and president. The book also looks at the new "message period" of Bashar, Hafiz al-Asad's son and successor."--Jacket.

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James P. Farwell

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. "Power and Persuasion" stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or - viewed from a military perspective - satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. "Persuasion and Power" is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.

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R.G. Grant

Discusses the economic chaos that followed the 1929 stock market crash, including accounts of the Roosevelt Administration's social programs and the social disorder in Europe that fueled the rise of fascism.