by Donald S. Passman (1991)
This latest edition leads novices and experts alike through up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy.
Tad Lathrop
"This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.
William W. Fisher
"During the past fifteen years, changes in the technologies used to make and store audio and video recordings, combined with the communication revolution associated with the Internet, have generated a wide array of new ways in which music and movies can be produced and distributed. Both the creators and the consumers of entertainment products stand to benefit from the new systems. If the available technologies were exploited fully, the costs of audio and video recordings would drop sharply, the incomes of artists would rise, many more artists could reach global audiences, the variety of music and films popularly available would increase sharply, and listeners and viewers would be able to participate much more easily in the shaping of their cultural environments. Sadly, we have failed thus far to avail ourselves of these opportunities. Instead, much energy has been devoted to interpreting or changing legal rules in hopes of defending older business models against the threats posed by the new technologies. These efforts to plug the multiplying holes in the legal dikes are failing and the entertainment industry has fallen into crisis." "This book chronicles how we got into this mess and presents three alternative proposals - each involving a combination of legal reforms and new business models - for how we could get out of it."--BOOK JACKET.
Dorothy Marcic
"Dorothy Marcic has created a story chronicling the development of women. Using the country's Top 40 hits with archetypes, lyrics, and personal stories from 1900 through 2000, she shows how in the early part of the century song lyrics resonated with women's dependency and compliant natures; echoed their eventual rebellion in the late 1960s; and mirrored their development as mature, independent persons in the '90s."--BOOK JACKET.
John S. Morton
"[D]esigned to assist high school teachers in teaching undergraduate principles of economics courses to high school students as part of the Advanced Placement (AP) Program of the College Board."