by Tad Lathrop (2003)
"This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.
Donald S. Passman
This latest edition leads novices and experts alike through up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy.
Jenna Glatzer
Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field. Basic terms like query, clips, and source sheet are defined for beginning writers, and tips on everything from coming up with an idea to pitching a syndicated column are also included. Writers learn about the little-known sources top freelancers use to find new stories and experts. In addition, they learn how to get their first paying assignments even if they have no prior clips, how to negotiate for better pay, how to find high-paying magazines that aren’t swamped with queries, and how to worm their way into editors’ inboxes even if their e-mail addresses aren’t publicized.
Arthur Bernstein, Naoki Sekine, Richard Weissman
"The Global Music Industry examines the music industry around the world and is designed to offer the general reader or student a broad understanding of the similarities and differences in music business internationally. Three leading figures in the music industry, two of whom specialize in music education, examine the nature of the business in North and South America, Africa, Europe, and Asia, covering global and local issues, such as bootlegging, copyright laws, censorship, and government support."--Back cover.
Tad Crawford and Chuck DeLaney
"Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! The step-by-step advice covers the multitude of concerns facing aspiring and beginning freelance photographersfrom compiling a portfolio and promoting your work to winning the first client and running a healthy, profitable business. Esteemed attorney and writer Tad Crawford has teamed up with expert photography writer Chuck Delaneyand more than a dozen of the photo industry's leading expertsto provide comprehensive guidance."--Amazon.com.